“Ibiza is an amazing place for kids,” says George, who has been bringing his family to the island for many years. He says the steady warm climate is the obvious starting point for those looking for a summer escape, but he also knows the island’s child-friendly activities extend far beyond the water. It’s George’s own real life experiences that have helped shape the way Dynamic Lives curate holiday experiences for families with kids of all ages in Ibiza. Since launching the brand in 2000, he has seen first hand how the family sector of Ibiza tourism has grown and developed, and adapted the business to suit those discerning parents seeking a luxury villa holiday that incorporates kid-friendly details.
“There are certain challenges to creating the ideal family holiday, but they are challenges we embrace,” says George. “No two families are alike and everyone has different criteria. We tailor-make the entire experience from the ground up.” While some agencies offer family-friendly villas that simply match a client’s holiday dates, Dynamic Lives do it differently. “We prefer to do things the other way around, where we find out about the needs and wishes of the family, the ages and interests of the kids, what the parents want from their holiday too,” explains George. “We do all of this before suggesting any potential villas. There’s a kind of science to it, but we have to listen, understand and be creative. We look at the overall experience from every angle.”